The company starts the activity with the construction of the first plant with a covered surface of about.2000 square meters. On an area of about 10.000 square meters. with 15 people in charge. Strategy: Machinery and with technological advanced equipment for the industrial part of the production process of ceramic floor and wall tiles; exaltation of the research, of the values of the very ancient local ceramic tradition and the hand-made decoration. Such setting up, consolidated in the following years, has characterized and made possible the development and the growth of the company.
Perceived the relevant importance that marketing and aesthetical-technological research have assumed by the end of the 70s, is signed an agreement of cooperation and licence in a world exclusivity for ceramics with the stylist Laura Biagiotti. The cooperation, that will continue till 2005, collects a long series of success, that stand Tagina to the international attention. Big success of the bathroom series “Surya”, with engraved glazing and re-proposition of the “lustre” effect.
Tagina manages three factories with a covered surface of almost 24.000 square meters. produces double and single-fired tiles addressed to a medium-high market. Also in the single-fired tiles The company imposes itself very quickly as a leader in quality and innovation, proposing, against the general trend, the size 41x41, big at the moment and the high thickness (12 mm.). Launch of the first decorated floor single-fired collections (in particular “Cachemire” and “Giardino d’Inverno”).
At Bau fair of January in Munich is presented the Terre Cotte dell’Umbria collection, inspired to Umbria history and artistic-cultural heritage. A product so innovative to revolutionize the world of tiles, guiding the tastes and determining the fashion, that will be dominant for long time and still important, of ceramic floor and wall tiles finely antiqued and technologically advanced. The global turnover changes to the equivalent of 16.000.000 Euro. The export is triple reaching nearly 48.500.000 Euro.
Despite the crisis seriousness, Tagina continues investing and playing a leading role in the ever more crowded world stage of the ceramic floor and wall tiles production, enlarging it own presence in the emergent markets and tracing new and significant ceramic paths , especially with the “Fucina”, “Lignite” and “Joe” series, presented at the Cersaie 2010, with the revolutionary “Wire” system, result of the inexhaustible and exquisite creativity of the Italian architect Simone Micheli, a proposal that caught the attention and the appreciation of operators and opinion makers of the whole planet.